Mobile Action Codes, which include 2D barcodes (e.g., QR codes and Microsoft Tags) and digital watermarks, are becoming the 21st Century “Call To Action” for advertisers, brands and publishers. They are showing up in editorial sections as “How To Videos” and as parts of advertisements in a broad range of magazines.
Many advertisements contain a “call to action” that asks potential customers to do something (take an action) in response to the ad. For example, an ad may include: (1) a phone number, often a toll-free number, for a person to call, (2) an address or store to visit, or (3) a domain name or URL for a person to enter into a browser.
Since there can be a delay between the time a person reads an advertisement and the time that they can take an action, advertisers are concerned about “drop off.” For example, a person may forget the ad when he has enough available time to visit a store.
Smartphones and mobile action codes have eliminated the delay. Prospects can immediately “snap,” “text,” “click,” or otherwise activate a mobile action code and receive an instant response on the mobile phone screen.
Types of mobile action codes supported by Nellymoser:
- 1D Barcodes: Such as UPC Codes
- 2D Barcodes: Such as QR codes, Microsoft Tag, and JagTags
- Digital Watermarks:Such as Digimarc
- SMS Shortcodes: Texting a word to a short phone number
- Snap & Send: Identify patterns in an image, such as Spyderlynk
- Augmented Reality: Items superimposed over an image from a phone camera, often based on location-aware services
- Mobile Display: Click on mobile web banners and display advertisements
- Rich Mobile and In-App Ads: Interactive video and iAd-like user experiences