Mobile applications are hot and in app advertising is a fast growing business, primarily because of Apple’s iAd solution and network. Ads are appearing in mobile games, utilities, and other apps. The ads themselves become the action code that can be clicked by the consumer. (Originally, the market was led by vendors such as Greystripe, Crisp Wireless, and Medialets.)
Many of these apps have quality graphics and provide an excellent environment for an advertiser to engage an audience. They key to in app advertising is to deliver a quality engagement that is worthy of the surrounding content. That not only means developing quality material, but assuring that it is delivered in a quality manner that is optimized for the device.
Nellymoser has extensive experience in delivery of high quality video and other content.