Nearly half of all action codes in Q2 2012 (49%) came from companies in just four industries: beauty, home, health and automotive.
Top Industries Using QR and Other Codes
Automotive joins the top four industries list for the first time. There was a big jump in the use of codes by the automotive industry, from 81 codes in Q1 2012 to 195 codes this quarter.
The number of advertising codes used by the fashion industry has remained relatively constant since Q1 (105 versus 90). However, due to the growth in other categories, fashion fell from fourth place to sixth place in the list (from 15.7% in Q1 to 4.1% in Q2).
The number of brands using action codes jumped by one-third from 451 in Q1 to 598 in Q2. This shows increased adoption.
Most of the 12 brands on the top 10 list this quarter were not on the top 10 list in Q1. Only Tyson, Restart Fitness and Blue Buffalo repeated.