Home Depot, the nation’s leading home improvement retail chain, rolled out Nellymoser videos in a QR code initiative spanning more than 2,200 U.S. stores. The first codes appear both in store and in catalogs in conjunction with a print ad promoting the Martha Stewart Living kitchens brand. Many additional videos are being added.
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The QR code campaign supports the Home Depot’s core positioning: “Need Help? You’ve Come To The Right Place.”
The videos provide instant information on the products and how to use them. The on-phone experience also enables the user to press one button to call a kitchen designer. The phone also provides direct links to a form that the shopper can use to get additional information. And, of course, there is an e-commerce link.
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In the Home Depot store, the QR codes are displayed with the item for sale. They are also shown in a very visible location in advertisements.
The nationwide campaign provides convenience and information to the Home Depot shopper when and where it is needed.
This campaign was created in partnership with ScanBuy.
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