The quarterly Entertainment Weekly preview issues generate tremendous interest and increased circulation. EW uses mobile videos to further engage their readers and provide added value to what can appear in print.
For the Summer Movie Preview issue, Entertainment Weekly incorporated 30 Microsoft Tag action codes. Eleven were used in advertisements and the remaining 19 in editorial.
With the video playlist, EW readers could quickly see a thumbnail image of each movie preview and a short description of the film. The thumbnails are automatically generated by Nellymoser’s Mobile Engagement Platform. Selecting the movie launches the video automatically.
Click image twice to enlarge.
After the video plays, the mobile campaign incorporated Nellymoser’s exclusive post-roll technology. Unlike other systems that keep the viewer on their branded page or can move the viewer to an unknown video, the post-roll technology brings the viewer to a branded page with an opportunity to play the same video again or share it via Facebook, Twitter or Email.
Click image twice to enlarge.
Try Nellymoser
