99% of Top 100 U.S. Magazines Contained a QR Code or Other Mobile Action Code In Q1 2012, According to New Nellymoser Study
Number of Total Magazine Ad Pages Containing a QR or Action Code Is Up 288% Over Same Time Period Last Year Mobile action codes, including QR codes, other 2D barcodes, digital watermarks, and NFC (Near Field Communications), became established as a marketing call to action in U.S. magazines during Q1 2012, with 99% of the top 100 magazines including such codes, according to a new study by Nellymoser, a Massachusetts-based mobile engagement company. The overall number of magazine ad pages containing a QR code or other type of action code was up 288% over Q1 2011, from 352 in Q1 2011 to 1365 in...
Read MoreNellymoser Expands Beyond QR Codes with Biggest Ever Mobile Campaigns Using Digital Watermarks, NFC, and Augmented Reality
Major Rollout of New Technologies Expands Options For Magazine Publishers, Advertisers and Brands To Create Compelling Mobile Experiences Nellymoser, a Massachusetts-based mobile marketing and technology company, solidified its leadership position in mobile-activated print with several high profile campaigns in the first quarter of 2012. Nellymoser created groundbreaking mobile campaigns for the Sports Illustrated NCAA Tournament Preview Issue, Brides Magazine and Wired Magazine. Nellymoser mobile campaign highlights from Q1 include: Largest Campaign with Digital Watermarks in a Top 100 U.S....
Read MoreFormer Microsoft TAG Veteran, Adam Schneider, Joins Nellymoser as Vice President, Print to Mobile Solutions
Schneider Brings Significant QR Code and Mobile Marketing Experience To Drive Sales and Business Development Opportunities for Nellymoser. Nellymoser, a mobile marketing and technology services company, is pleased to announce that Adam Schneider, a former manager of business development at Microsoft TAG, has joined the company as Vice President, Print to Mobile Solutions. In his new role, Schneider will leverage his extensive background in the QR code and mobile marketing space to pursue sales and business development opportunities with publishers, agencies and brands. Schneider brings...
Read MoreBrides Magazine Celebrates Re-Launch of Publication with “We Love It” App and Mobile Activated Print Campaigns Powered by Nellymoser
”We Love It” Companion App Offers an Engaging and Interactive Mobile Experience for Brides’ Readers That’s Tied to Over $100k in Prizes. Brides Magazine, the iconic wedding magazine for brides-to-be, re-launched today with a new look and logo, and is celebrating with a new app for iPhone and Android as well as mobile activated campaigns that span the magazine, on-line content and outdoor promotions. The “We Love It” app and mobile activated print campaigns were built by Boston-based mobile marketing and technology services company Nellymoser. To activate the mobile content,...
Read MoreNellymoser Brings Augmented Reality to Sports Illustrated’s NCAA Tournament Preview Issue
Sports Illustrated Features An Augmented Reality Experience Exclusively Designed for Smartphones; Built by Nellymoser. The popular Sports Illustrated NCAA Tournament Preview issue, on newsstands today, will feature an augmented reality (AR) experience specifically designed for smartphones. Built by Nellymoser, a mobile marketing and technology services company, the AR experience includes six embedded videos that launch from the foldout cover of the magazine with the Sports Illustrated All Access App for iPhone and Sports Illustrated – Phone for Android. AR offers readers a unique and fun...
Read MoreNellymoser and Digimarc Technology Bring the 2012 Sports Illustrated Swimsuit Issue To Life Without Compromising This Year’s Stunning Photos
The New Mobile SI Swimsuit Viewer App Built By Nellymoser Uses Digimarc Watermarks Instead of QR Codes ARLINGTON, MA and Beaverton, OR – For the second year in a row, the digital extensions of the annual SPORTS ILLUSTRATED Swimsuit franchise, out today, include a Nellymoser-powered mobile campaign. Behind-the-scenes videos of the 19 different swimsuit model photo shoots can be launched from the magazine’s pages using the new mobile Swimsuit Viewer App for iPhone, iPad and Android. Each video is launched by scanning one of the digitally watermarked photos using the Digimarc Discover™...
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