MOBILE EXPERIENCE
“The (Sports Illustrated) Swimsuit franchise reaches millions of fans each year, and our expanded mobile videos and content for the 2011 edition will build even greater consumer interest,” said Mark Ford, President of the Time Inc. Sports Group. To handle millions of fans, Sports Illustrated needed a mobile partner that understands how to build engaging mobile experiences that work on the broadest range of mobile phones. Nellymoser’s design and creative services team produced the mobile user experiences for Sports Illustrated. While SI controlled all creative content,...
Read MoreVIDEO WITH CONTEST
When Jessica Stam launched her mini-collection for the RACHEL Rachel Roy line at Macy’s, she wanted to create excitement and get the word out. Print advertising was augmented with great looking video to increase interest in her collection. A sweepstakes added even more. The winner would win the entire clothing line. For the consumer, the videos and sweepstakes registration were available immediately via their mobile phone. The consumer could register for the sweepstakes as soon as they had learned about it – anywhere and anytime. In addition to added excitement, RACHEL...
Read MoreMOBILE VIDEO
When Jessica Simpson Jeanswear wanted to show off the new line, the company knew that the best way to show the benefits of the product was in full motion using their famous model. Adding an action code to their advertisement enabled them to link the paper ad to a full motion mobile video that could be viewed anywhere and anytime via a mobile phone. With Nellymoser, mobile video is delivered in the highest quality possible for each mobile device. Unlike other video services, Nellymoser delivers high resolution, minimal or no stuttering, and never any third-party advertising. Scan the...
Read MoreVIDEO PLAYLIST
“You’ll be able to watch every page of Lucky Magazine come to life in video!” exclaims the promotion designed to further engage the readers of the magazine. Short, exclusive videos with magazine editors and the cover model discuss style and other items of interest to magazine readers. The video playlist solution from Nellymoser enables the reader to view any of the available videos by scanning any of the action codes in the magazine. Scan the Microsoft Tag above to see what the campaign is all about. (If you do not have a Microsoft Tag reader on your mobile device, go to...
Read MoreSWEEPSTAKES
Readers of Martha Stewart’s Wedding are preparing for one of the biggest events in their lives (or a family member’s life). Advertisers can stand out and the readers can be more engaged by participating in a sweepstakes style contest organized by the magazine. Microsoft Tags appeared in advertisements throughout the magazine.
Read MoreSOCIAL MEDIA
When Timberland created the new Earthkeepers collection of boots, they wanted their customers to know what made the boots so special. As an intelligent audience, Timberland believed that the best way to engage their customers was to have the Timberland product designer showed details about how the boots were made. By engaging their customers this way, Timberland wanted to increase their relationship between the customers and the real faces of Timberland employees. Facebook and Twitter sharing increases the value of the video. Customers can recommend the video directly from their...
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