Nellymoser is a mobile innovator and a pioneer in rich media delivery to connected devices.
Background
Headquartered in the Boston area, Nellymoser is a mobile marketing and technology services provider.
Founded in 2000, Nellymoser has delivered technology that is in use in more than one billion devices, including Microsoft Xbox, Sony Playstation, Leapfrog’s Leapster and Adobe Flash.
Today, Nellymoser’s proprietary Mobile Engagement Platform includes everything that advertisers and marketers need to deliver high-quality, rich content seamlessly across the ever changing mobile landscape.
What we do
We create instant, interactive consumer “engagements” triggered by multiple activation points via mobile phones. These range from cross platform (smartphones, tablets, desktops) contests and videos to interactive multimedia engagements that can be shared on social media (e.g., Facebook, Pinterest, Twitter) and include m-commerce for instant product purchases.
Nellymoser’s customers include leading publishers, advertisers, retailers, and consumer packaged goods companies.
History
Long before the popularity of the smartphone, Nellymoser pioneered mobile apps and rich media delivery. The company created one of the first music delivery services on behalf of Warner Music. It also was the backbone for the delivery and playback of ringtones for the major ringtone providers.
Mobile video was launched in 2008. Nellymoser quickly became the provider of mobile video delivery for leading companies, such as Viacom/MTV Networks, Disney/ABC Entertainment, Comedy Central, Hachette Filipacchi, Warner Music Group and Sony Music.
Our technology
The company invested $15 million to create the Nellymoser Mobile Engagement Platform, a mobile technology platform that is a carrier-graded mobile service delivery platform used to deliver rich media content (e.g., music, video, images) via rich Internet applications and Mobile Internet sites. Features include:
- Carrier-grade managed / hosted service
- Connectivity to carrier infrastructure (e.g., billing, messaging, search)
- Proven and used in-market by Tier 1 media companies, content providers and mobile operators
The company has extensive experience in creating mobile applications that work with the Nellymoser Mobile Engagement Platform to deliver superior experiences for clients.
In 2011, the company completed its migration of the Nellymoser Mobile Engagement Platform to a cloud infrastructure that supports auto-scaling for peak demands, load balancing, geo-redundancy and self-healing.
Today, most companies choose Nellymoser to activate their brands (e.g., 2D bar codes, QR codes, Microsoft Tag, SMS short codes, watermarks, mobile banner ads) with instant, interactive customer engagement on mobile phones.
The company intends to grow its mobile capabilities for publishers, advertisers, retailers and brands. We believe that the ever-changing landscape with more modern activation points (e.g., invisible and inaudible watermarks, near field communications, video and image hotspots) will demand the robust capabilities that Nellymoser has built and deployed.
Nellymoser is headquartered in Arlington, MA, near Boston.