The New Mobile SI Swimsuit Viewer App Built By Nellymoser Uses Digimarc Watermarks Instead of QR Codes ARLINGTON, MA and Beaverton, OR – For the second year in a row, the digital extensions of the annual SPORTS ILLUSTRATED Swimsuit franchise, out today, include a Nellymoser-powered mobile campaign. Behind-the-scenes videos of the[...]

First-of-Its-Kind "Be Ready To Vote" Mobile Campaign to Increase Voter Participation Gains Traction with Mobile Phone Users. A first-of-its-kind mobile action code campaign, built by Massachusetts-based mobile marketing and technology services company, Nellymoser, is making it easier for Florida residents to check their voter status and update their information with their[...]

A Record 4468 Mobile Action Codes Appeared In Ads and Editorial Pages. QR Code Market Share Reaches 80%. ARLINGTON, MA -- QR codes and other mobile action codes, including Microsoft Tags and 2D barcodes, grew a dramatic 617% from January to December 2011 in the Top 100 U.S. magazines, according to[...]

30 Of The Top 50 U.S. Magazines Featured Nellymoser Powered Mobile Campaigns in 2011 Nellymoser, the Massachusetts-based mobile marketing and technology company, continued to expand in the rapidly growing mobile advertising market.  The number of QR code and other action code based mobile campaigns jumped from less than 100 in[...]

1 in 14 Stores Using QR Codes as Part of a Larger Mobile Strategy. Teen and Young Adult Fashion and Mobile Electronics Retailers Lead Deployment. QR Codes are being used by 7.2% of mall retailers this 2011 holiday season, according to a new QR in Retail study released today by[...]

Nellymoser Develops Mobile User Experience for Airport Campaign DFW International Airport launched a mobile campaign this month aimed at providing holiday travelers with special offers and discounts from airport concessionaires. The campaign, which runs through January 1, 2012, was developed in collaboration with Boston-based mobile engagement company, Nellymoser Inc. and uses[...]