mobile 2.0VIP AccessAT&T needed to grow its mobile music business. Nellymoser's award-winning mobile services platform, combined with world-class mobile strategy and design, gave AT&T everything it needed to deliver extensible, Mobile 2.0 services that engage broad audiences with rich, interactive experiences. The result is the ground breaking, personalized mobile fan club and music discovery service - VIP Access. VIP Access is your all-areas pass to insider info on your favorite bands, upcoming concert dates and locations, album and song reviews, biographies, ringtones and wallpapers - all in one service. Discover hot new artists by listening to music samples and be heard by rating your favorite tracks and participating in feedback polls. Find out what your friends are into, and share the hot scoop you just uncovered. You can even customize VIP Access by getting exclusive alerts when your favorite bands are in town or make headlines. Or simply browse the huge catalog of artists, track samples, ringtones and wallpapers - all in the palm of your hand. By managing service delivery for AT&T, Nellymoser handles all the mobile channel complexity - from existing infrastructure integration to numerous mobile device standards and media formats. The Nellymoser Platform provides AT&T with a scalable, end-to-end solution for delivering engaging mobile experiences with VIP Access.
AT&T customers can text Vip7 to 386 to get the 7-day trial of the VIP Access mobile music service sent directly to their phone. Or find out more about the VIP Access mobile music discovery service here. |