mobile 2.0

Comedy Central Take Out

MTV Networks needed to establish and grow its mobile business with Comedy Central. Nellymoser's award-winning mobile services platform, combined with world-class mobile strategy and design, gave MTV Networks everything they needed to deliver extensible, Mobile 2.0 services that engage broad audiences with rich, interactive experiences. The result - Comedy Central "Take Out"

With the ability to reach close to 35 million subscribers on different networks in the US, Comedy Central's "Take Out" not only sets new standards in usability and quality of user experience, but also market penetration. Subscribers can watch on-demand video from shows like The Daily Show with Jon Stewart, South Park and The Colbert Report. They can also listen to audio streams of comedy routines, preview and purchase ringtones and wallpapers, schedule SMS reminders for upcoming Comedy Central TV shows and send e-mail roasts, or insults, to friends, all directly from their mobile device.

By managing service delivery for MTV Networks, Nellymoser handles all the mobile channel complexity of dozens of network operators, a diversity of mobile device standards and media formats, and numerous distribution channels with different revenue models. Easily integrating into existing content management systems, network operator infrastructure, billing systems and advertising networks the Nellymoser Platform provides MTV Networks with a scalable, end-to-end solution for delivering engaging mobile experiences with Comedy Central "Take Out".