mobile 2.0

VH1 Mobile Junk 20

MTV Networks needed to establish and grow its mobile business with VH1. Nellymoser's award-winning mobile services platform, combined with world-class mobile strategy and design, gave MTV Networks everything they needed to deliver extensible, Mobile 2.0 services that engage broad audiences with rich, interactive experiences. The result - VH1 Mobile Junk 20

With VH1's reputation for innovative convergent programming the mobile component of the VH1 Web Junk 20 franchise needed to be perfectly executed to increase revenues and not squander hard earned brand capital established in other channels. VH1 Mobile Junk 20 gives users the ability to directly upload and share video and photos taken with their mobile devices. In addition the service gives users the ability to watch, and rate videos and photos submitted by others.

By managing service delivery for MTV Networks, Nellymoser handles all the mobile channel complexity of dozens of network operators, a diversity of mobile device standards and media formats, and numerous distribution channels with different revenue models. Easily integrating into existing content management systems, network operator infrastructure, billing systems and advertising networks, the Nellymoser Platform provides MTV Networks with a scalable, end-to-end solution for delivering engaging mobile experiences with VH1 Mobile Junk 20.