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RESEARCH: Download the Action Codes In Magazine Advertising on how QR Codes, Microsoft Tags and other2D barcodes are used in the U.S. Top 100 Magazines.

PODCAST: 5 Ways To Make QR Codes Work a compelling interview by the Marketing Edge.

ARTICLE:  The Rules of Engagement.  Examples of the best way to engage your readers and customers.

ARTICLE: The New York Times reports on the Nellymoser Action Code Study.