Engage your customers and add a “buy now” our “tour now” component to any mobile video, which turns it into a true interactive, m-commerce (mobile e-commerce) experience. Reports show that interactive, shoppable video doubles sales conversion and increases the average sales value by 45%. This is because shoppable video enables you to fulfill the “I want that” impulse that buyers may have as they watch your product or service being shown.
Many different products and services can use interactive video m-commerce. Here are some of the products and services that can be shown in a shoppable, interactive video:
- Products, which are bring used, displayed, or worn.
- Locations, such as a real estate tour, with specifications and details shown.
- Destinations, such as resorts or cities, with information on where people dine, golf, etc.
Interactive, shoppable, mobile video starts with your own video. Nellymoser makes it possible to transform existing videos into m-commerce by easily adding hot spots (e.g., images, messages, pop-ups) that trigger a response (e.g., a click to buy, click to call, click to jump / link, click to post / send).
Your customer simply touches the screen once at the highlight or logo. The video pauses and shopping experience is launched. For example, a pop-up may describe your product in more detail or offer an opportunity to buy. Close the pop-up and the video continues.
Or, go directly from the video to your shopping cart. You can automatically add the product information to the shopping cart form. The entire experience is easy and convenient for your customer.
Shoppable Video requires a device that runs iOS (Apple iPhone), Android, HTML 5, or Adobe Flash. Alternatively, companies can create an app.