news
Events
MEFCON
May 28-29, 2008
Los Angeles
May 28, 4:40pm - 5:30pm
"Building a Better Mousetrap: User Experience"
Full-size, touch screen phones have increased the usability of some applications, but do they make simple functions, like purchasing a ringtone or syncing content with a laptop, any easier? What are handset manufacturers developing to make phones easier to use and how are the software and content industries taking advantage of the innovations?
Click here to schedule a meeting with us.
CTIA Wireless 2008
April 1-3, 2008
Las Vegas
Booth - 4427E
April 2, 3:30pm - 5:00pm
Room: North 101
"Solutions to Discovering Content on a Mobile Device"
The more content that is available, the more difficult it is for consumers to find it. Discover-ability makes a huge revenue impact on content providers. Off portal case studies will be highlighted.
Click here to schedule a meeting with us.
MobileCampBoston
March 15, 2008
Cambridge
MIT
"Agile Development for Mobile"
Agile methods work well to the fast pace at which we build rich mobile services for our customers. We'll discuss what works and what doesn't, as well as the special challenges of software development for mobile.
Click here to schedule a meeting with us.
Game Developers Conference
February 18 - 22, 2008
San Francisco
Feb. 19, 11:45am - 12:30pm
Room 111, North Hall
"In Search of...The Quest for Games in the Mobile Universe"
When you turn on mobile phone, you do not want an empty screen with a search box. Content like games is much more conducive to a navigation driven, browsing environment. Search will always be a feature for rapidly finding content, but consumers want to have a "directed navigation" environment that shows them what is popular, what is new, what else they would like. This means avoiding scenarios where games are buried behind layers and layers on the carrier deck. Is it viable to drive consumers to one place on a deck for games? How do the walled gardens play into this? What do game developers, carrier and handset manufacturers need to know to make mobile games a fun and compelling experience? If you build it, you then need to keep the consumers interested enough not only to stay, but to tell their friends. If they have a static experience, they most likely won't return. Now is the time to change this.
Click here to schedule a meeting with us.
Mobile World Congress
February 11 - 14, 2008
Barcelona
"Mobile Marketing and Advertising"
How are consumer brands involving themselves in the Mobile Entertainment Space? What opportunities are available? How are brands spending and what type of returns are they looking for? Listen closely as a panel of advertising and marketing executives de-construct the mobile spend. Find out the most constructive way to involve consumer brands in your mobile entertainment property.
Click here to schedule a meeting with us.
NATPE Mobile++
January 28, 2008
Las Vegas
15:20 - 16:00
Mandalay Bay Resort
"Mobile Marketing and Advertising"
How are consumer brands involving themselves in the Mobile Entertainment Space? What opportunities are available? How are brands spending and what type of returns are they looking for? Listen closely as a panel of advertising and marketing executives de-construct the mobile spend. Find out the most constructive way to involve consumer brands in your mobile entertainment property.
Click here to schedule a meeting with us.
Web 2.0: Shifting Business Boundaries
January 16, 2008
Hanover
Tuck School of Business at Dartmouth
Click here to schedule a meeting with us.
Mobile Marketing Forum
November 14, Los Angeles
The Westin Bonaventure Hotel and Suites
Click here to schedule a meeting with us.
CTIA WIRELESS I.T. & Entertainment
October 23-25, San Francisco
October 24, 2007 from 1:00 PM - 2:15 PM
Moscone Convention Center Room 270- San Francisco
"Maxing Mobile for Millennials"
Today's Internet-savvy teenagers and 20-somethings barely understand faxing, but are addicted to texting and social networking. These Gen Y'ers don't just watch content - they create and share it as a regular part of their day. So how do companies reach this powerful group of consumers? Is the growth of mobile among this group subsiding? How can the market create experiences that surpass the Internet, yet fit the format and mobility of handsets? This panel will provide executable strategies for engaging the youth market in a way that generates participation as well as revenue.
Click here to schedule a meeting with us.
NATPE Webinar
October 18, 2007 9AM
"Understanding Mobile: Untapped Opportunities and Hidden Challenges"
Driven by a society that wants instant gratification, 24-hour access and portability above all else, consumers have forever changed entertainment. As the term mass media threatens to become obsolete, the time has come to engage and start a one-on-one dialogue through the only medium that is always on, and never leaves consumer's side - the mobile phone.
Watch the archived webinar here.
Connect
October 2-3, 2007 Colonnade Hotel Boston
"The User"
Moving beyond the mix of ever-expanding networks and technology choices, the mobile industry is finally focusing on improving the end user experience. Many diverse elements contribute to the end user experience, including consistency and design of handset interfaces across handset vendors, the capabilities of the operators' specific networks across different environments, the ability to target contextually relevant offers to subscribers, as well as provide meaningful content and functionality.