news, press releases

NELLYMOSER'S DANIEL WEST TO ADDRESS SUCCESSFUL MOBILE USER GENERATED CONTENT CAMPAIGNS AT NATPE MOBILE++ PANEL

Program Designed to Provide Attendees with Best Practices for UGC and Revenue Model

WHAT: Daniel West, Vice President of Marketing for Nellymoser, Inc., the leading mobile media and service delivery platform provider, will be participating in the NATPE Mobile++ panel: "With the User in Mind…" During the program on January 15, 2007, West will be addressing best practices for user-centric design and how media properties can smoothly and effectively transition into the mobile space. By drawing on customer case studies he'll also talk about how user generated content is driving uptake rates for mobile content purchases and revolutionizing the end user experience.

West brings experience in wireless, broadband, brand marketing, advertising and media markets to Nellymoser. He founded BigBoard Networks, a broadband wireless media company. Prior to BigBoard, West served as vice president of strategic marketing for ITEC Entertainment where he headed marketing and new ventures, including the launch of The ITEC Network, a pioneer mobile broadcast network acquired by Canadian media company Torstar. He has also held executive and management positions at Cyberplay, Ernest & Julio Gallo Winery and Barclays Bank PLC.

WHO: Daniel West, Vice President of Marketing for Nellymoser, Inc.

WHEN: January 15, 2007
1:40 p.m.

WHERE: Mandalay Bay Resort in Las Vegas
Las Vegas, NV
1:40 p.m.

CONTACT: Suzanne McGee, for Nellymoser, Inc., 212-651-4223, Suzanne.McGee@fusionpr.com