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NELLYMOSER SELECTED BY ALWAYSON MEDIA AS TOP 100 PRIVATE COMPANY AWARD WINNER

Recognized for leadership in emerging technology

BOSTON - January 17, 2007 - Nellymoser, the leading mobile media and service delivery platform provider, today announced that it has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a power list of the top private digital media companies. Nellymoser was handpicked by the AO Media editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

Nellymoser and the AO Media 100 will be honored at the AO Media executive summit January 29-31, 2007 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations. The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed.

"The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertising market by disrupting traditional media and advertising models," said Tony Perkins, founder and editor in chief of AlwaysOn. "They are innovating by applying game-changing technology to key sectors including user-generated content, technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services."

The AO Media 100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Nellymoser's ASAO Next Generation Mobile Media Platform powers the broadest range of rich mobile entertainment in on-device browsers, media players and applications in a secure environment, including on-demand video and music, advertising, ringtones, news, communities and user-generated content. Through ASAO customers create, deliver and manage successful digital programs for the burgeoning mobile market.

A full list of all the AO Media 100 companies can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/.

"We are honored that AlwaysOn selected us as it is yet another validation of our market approach to provide media companies and carriers the best technology to distribute on demand rich media content to the most handsets," said Susanne Bowen, CEO, Nellymoser. "It's exciting to see AlwaysOn continue its leadership in the digital space as it recognizes the combined power of disruptive technologies and consumer interaction with the Internet and mobile channels."

About AO Media 2007: January 29-31 @ The Mandarin Oriental Hotel, NYC
AlwaysOn Media is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. At AlwaysOn Media, our editors will also honor the AO Media 100 Top Private Companies. Fifty of the top CEOs from the AO Media 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Nellymoser
Nellymoser is the leading mobile media and service delivery platform provider. Utilizing Nellymoser's ASAO Next Generation Mobile Media Platform, tools, and portfolio of configurable frameworks, leading media companies and network operators deliver interactive and personalized mobile experiences that include on-demand video, music, ringtones, communities and games. We make it easy and fun for consumers to discover, preview, purchase, share and enjoy rich content directly from their mobile devices. Customers include MTV, Warner Music Group, Hachette Filipacchi Media US, IGN/Fox Interactive Media, Microsoft, Macromedia, Leapfrog, Sony, Ericsson, Vivendi Universal and Electronic Arts. For more information, visit www.nellymoser.com.

About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

For further information, please contact:
Suzanne McGee
Fusion PR, for Nellymoser
Phone: 212-651-4223
Email: Suzanne.McGee@fusionpr.com