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NELLYMOSER SELECTED AS ONE OF TEN WIRELESS ENTERTAINMENT PLAYERS TO WATCH IN 2007

Nellymoser Selected for ASAO Platform's ability to deliver unparalleled user experiences across the widest array of mobile devices.

BOSTON - March 21, 2007 - Nellymoser, the leading mobile media and service delivery platform provider, today announced that IDC, a leading provider of global IT research and advice, has selected the company as one of Ten Emerging Wireless Entertainment Players to Watch in 2007.

"We selected Nellymoser as its ASAO platform provides media companies with the tools designed to eliminate the fragmented landscape of handsets, networks and applications," said Julien Blin, IDC research analyst. " Nellymoser's solution incorporates key features such as enhanced mobile search, mobile community, user-generated content and services, and mobile advertising, that can help carriers and media companies to improve the user experience, drive data usage and revenue, and reduce churn."

IDC's "10 Emerging Wireless Entertainment Players to Watch in 2007" (Doc #205858, March 2007) report identifies ten of the most innovative and forward thinking companies that continue to transform the wireless entertainment sector. These 10 companies are leaders in the mobile industry with solutions that scale to the ever growing mobile ecosystem, which continues to be very complex not only for content owners, but consumers as well.

"We are privileged to be recognized by IDC as one of the wireless entertainment companies making an impact on the mobile industry," said Susanne Bowen, CEO, Nellymoser. "As consumers rapidly drive the uptake of mobile content, it's more important than ever to have a single solution for handling the complexity of not only ingesting different forms of content like video or music, but also optimizing and delivering it all across the many handsets and networks on the market today."

Nellymoser's ASAO Next Generation Mobile Media Platform enables the delivery of an integrated set of rich media mobile services like streaming video, music and community to consumers on mass market handsets. This innovative technology gives content owners the tools to quickly take all forms of media to market with compelling mobile services while eliminating the fragmentation hurdles of different handsets, networks and media formats.

About Nellymoser
Nellymoser is the leading mobile media and service delivery platform provider. Utilizing Nellymoser's award winning ASAO Next Generation Mobile Media Platform, tools and portfolio of configurable frameworks, leading media companies and network operators deliver interactive and personalized mobile services that include on-demand video, music, ringtones, communities, games and user generated content. We make it easy and fun for consumers to discover, preview, purchase, create, share and enjoy rich content directly from their mobile devices. Customers include MTV Networks, Warner Music Group, Hachette Filipacchi Media US, Fox Interactive Media, Microsoft, Macromedia, Leapfrog, Ericsson, Vivendi Universal and Electronic Arts. For more, visit www.nellymoser.com.

For further information, please contact:
Suzanne McGee
Fusion PR, for Nellymoser
Phone: 212-651-4223
Email: Suzanne.McGee AT fusionpr.com