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NELLYMOSER RELEASES NEW ASAO PLATFORM TO POWER USER GENERATED CONTENT, COMMUNITY AND MOBILE ADVERTISING

ASAO Next Generation Mobile Media Platform Enables Fast Time-To-Market and Delivery of an Integrated Set of Rich Media Mobile Services across a Broad Audience

BOSTON - March 27, 2007 - Nellymoser, the leading mobile media and service delivery platform provider, today announced the much anticipated 3.0 release of its award-winning ASAO Next Generation Mobile Media Platform. ASAO enables companies to rapidly leverage their existing media investments to meet the ever-increasing consumer demand for rich, interactive content on mobile phones, while unifying and simplifying the complexities surrounding media ingestion, correlation, optimization and syndication across thousands of phones, hundreds of network configurations and dozens of media formats.

The ASAO Next Generation Mobile Media Platform enables comprehensive mobile services, including:

  • User Generated Content and Communities - User generated content features including audio and video uploads, and community features including message board integration, blogs, voting, polling, trivia, loyalty points and send-to-friend further entice user participation and viral uptake.
  • Mobile Advertising - Leveraging Nellymoser's extensive set of connectors, advertising and promotions can be distributed and personalized like other rich content, or by integrating into existing best-of-breed advertising solutions.
  • On-Demand Video and Music Streaming & Downloads - No longer limited to only high-end phones, content owners and service providers can extend their compelling, interactive rich media offering to widely available mass-market handsets.

"Our award-winning, innovative technology and extensive experience deploying both cross-carrier on-deck and off-deck mobile services uniquely positions us to enable our customers to rapidly capitalize on consumer demand for rich mobile experiences," said John Puterbaugh, Founder and Chief Strategist of Nellymoser. "As media companies and service providers enter or increase their presence in the mobile channel, we provide them with a scalable, end-to-end solution to drive their mobile strategy and increase revenue generation through exceptional branded interfaces, unbeatable user experiences, and the delivery of rich media to the largest audience."

"Our passionate audiences expect us to deliver innovative wireless experiences, so when we create a new program for on-air, we immediately begin thinking how that content can live on the handset," said Greg Clayman, MTV Networks' Senior Vice President of Mobile Media. "With Nellymoser's ASAO platform, we're able to deliver cost-effective solutions for VH1 and Comedy Central that help our viewers go deeper with the very programming they love."

Nellymoser's ASAO 3.0 Platform release includes:

  • Enhanced mobile media and service delivery engine for richer user experiences
  • Integrated frameworks for rich-media, commerce, publishing, arcade, community and user generated content
  • Configurable connectors for billing, delivery, search and mobile advertising
  • New tools for developers and designers
  • Adaptors to provide support for the widest range of devices (Java, BREW, Symbian, WAP/xHTML, Media Players, Flashlite, Web), networks (2.5G, 3G, Bluetooth, WiFi) and formats (audio, video, images, RSS feeds, ads)

About Nellymoser
Nellymoser is the leading mobile media and service delivery platform provider. Utilizing Nellymoser's award-winning ASAO Next Generation Mobile Media Platform, tools and portfolio of configurable frameworks, leading media companies and network operators deliver interactive and personalized mobile services that include on-demand video, music, ringtones, communities, games and user generated content. We make it easy and fun for consumers to discover, preview, purchase, create, share and enjoy rich content directly from their mobile devices. Customers include MTV Networks, Warner Music Group, Hachette Filipacchi Media US, Fox Interactive Media, Microsoft, Macromedia, Leapfrog, Ericsson, Vivendi Universal and Electronic Arts. For more, visit www.nellymoser.com.

For further information, please contact:
Suzanne McGee
Fusion PR, for Nellymoser
Phone: 212-651-4223
Email: Suzanne.McGee AT fusionpr.com