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NELLYMOSER INTRODUCES MOBILE ADVANTAGE PACKS FOR MEDIA COMPANIES

First in a Series of Innovative MAPs Designed to Give Consumers Fast, Intuitive Access to Compelling Content in a Branded Mobile Media Service

BOSTON - July 31, 2007 - Nellymoser, provider of the most comprehensive platform for delivering rich Mobile 2.0 services, today announced new Mobile Advantage Packs (MAPs) designed to help media companies establish and grow their mobile businesses. Based on the company's extensive experience working with top media companies, these packs feature uniquely accessible user interfaces and interactive features to engage consumers quickly while ensuring the highest quality media delivery to a broad audience. Developed and delivered on the Nellymoser Platform, MAPs can be expanded to include a range of additional features.

"The Mobile Advantage Packs were designed with the goal of giving consumers fast, intuitive access to compelling content on their own terms," said Todd Griffith, VP Creative of Nellymoser. "Our innovative design techniques have changed the overall user experience to one that is more interactive and, as a result, has dramatically increased retention and brand loyalty."

The Infotainment On-Demand MAP has been designed to deliver news, information, and sheer entertainment in an exciting and interactive format. Infotainment users can participate, interact and stay up-to-date on their favorite topics. They can read articles, browse photo galleries, search program schedules, listen to audio, watch video, view exclusive features, and provide feedback-resulting in a rich and rewarding mobile experience.

The Video On-Demand MAP engages consumers with high quality audio and video - anywhere, anytime. In the branded media player, users are able to browse, navigate and choose audio and video streams from a wide selection of pre-programmed playlists or channels. Mobile-specific transcoding integrated with an extensive database of handset capabilities and dynamic network and device adaptation ensures that unsurpassed, award-winning video and audio quality is delivered to a broad audience.

"Combining our technology and world-class design capabilities, we created these Mobile Advantage Packs to help media companies engage consumers, expand their mobile channel presence and drive incremental revenues" said Susanne Bowen, CEO of Nellymoser. "These packs take advantage of our platform, which uniquely delivers high quality, interactive and personalized Mobile 2.0 services to the broadest audience."

Working with media companies and network operators, Nellymoser continues to build and expand its award-winning mobile services platform. The company has established a solid reputation for handling the complexities of the mobile channel and integrating rich mobile services with existing content management systems, network operator infrastructure, billing systems and advertising networks. The company will introduce additional MAPs built on the comprehensive Nellymoser Platform in the near future.

About Nellymoser
Nellymoser enables media companies and network operators to establish and grow their mobile businesses. The company's award-winning mobile services platform, combined with world-class mobile strategy and design, gives customers everything they need to deliver rich, interactive Mobile 2.0 services to the broadest audience. By managing service delivery for its customers, Nellymoser handles all the mobile channel complexities, from integration with existing infrastructures to compatibility with the rapidly growing number of handsets. Media companies and network operators can now reach more consumers and increase retention rates with mobile services that include on-demand audio and video, interactive and community features, and user generated content. Customers include MTV Networks, Warner Music Group, Hachette Filipacchi Media US, Microsoft, Adobe, Leapfrog, Ericsson, Vivendi Universal and Electronic Arts. For more, visit www.nellymoser.com.

For further information, please contact:
Suzanne McGee
Fusion PR, for Nellymoser
Phone: 212-651-4223
Email: Suzanne.McGee AT fusionpr.com