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NELLYMOSER'S DANIEL WEST TO HIGHLIGHT EFFECTIVE BUSINESS MODELS FOR EXTENDING BRANDS TO THE MOBILE CHANNEL

West to Talk about the Power of User Generated Content and the Increase of Commerce Opportunities for Content Owners and Aggregators

WHAT: Daniel West, Vice President, Marketing, of Nellymoser, Inc., the leading next-generation mobile media platform company, will address the creation and rapid growth of user generated content for mobile and how content owners and aggregators can leverage this increase for commerce opportunities. He will also use Nellymoserâ€TMs experiences with large media and entertainment companies to talk about effective business models for monetizing deep catalogs of content on the mobile channel.

West brings experience in wireless, broadband, brand marketing and media markets to Nellymoser. He founded BigBoard Networks, a broadband wireless media and content management solutions company. Prior to BigBoard, West served as vice president of strategic marketing for ITEC Entertainment where he headed marketing and new ventures, including the launch of The ITEC Network, a pioneer mobile broadcast network acquired by Canadian media company Torstar. He has also held executive and management positions at Cyberplay, Ernest & Julio Gallo Winery and Barclays Bank PLC.

WHO: Daniel West, Vice President, Marketing, Nellymoser, Inc.

WHEN: "The 'Long Tail' And The Expanding Content Marketplace"
October 25, 2006
Panel start time - 2:15 p.m. PDT

WHERE: Mobile Content Partnership Summit, Hyatt Regency Suites, Palm Springs, CA

CONTACT: Suzanne McGee, for Nellymoser, Inc., 212-651-4223, Suzanne.McGee@fusionpr.com