August 11, 2012

• Client:
  Converse and Journeys
• Description:
  in Store Shopping Gets Fun With Mobile Tie-Ins

Get shoppers to pull out their phones in the store and engage them. For the release of the of Converse sneakers at Journeys stores, an attention grabbing custom QR code on signs and displays led to a unique in-store mobile experience. It included an exclusive music video with Kimbra, Mark Foster and DJ A-Trak, an MP3 download, Facebook and Twitter sharing, and the option to buy the shoes online.