“The (Sports Illustrated) Swimsuit franchise reaches millions of fans each year, and our expanded mobile videos and content for the 2011 edition will build even greater consumer interest,” said Mark Ford, President of the Time Inc. Sports Group. To handle millions of fans, Sports Illustrated needed a mobile partner that understands how to build engaging mobile experiences that work on the broadest range of mobile phones.
Nellymoser’s design and creative services team produced the mobile user experiences for Sports Illustrated. While SI controlled all creative content, Nellymoser’s experts adapted the work for the small screen and the touch experience. It had to be a positive experience and easy to use for a wide variety of audiences.
The entire mobile campaign was hosted on the robust Nellymoser Mobile Engagement Platform. It detects the phone, network, and speed in real-time to create the best possible presentation on virtually any mobile device, including Apple’s iPhone, BlackBerry, Windows Mobile and Android smartphone devices.
From their mobile device, readers of Sports Illustrated can:
- Vote for their favorite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue.
- View photos and video of each model.
- Watch behind-the-scenes video of all 17 models in the 2011 issue.
- Share videos via Facebook, Twitter or e-mail.
- See their favorite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.
- Download SPORTS ILLUSTRATED’s new Swimsuit Mobile App.
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