Posted

When Timberland created the new Earthkeepers collection of boots, they wanted their customers to know what made the boots so special.  As an intelligent audience, Timberland believed that the best way to engage their customers was to have the Timberland product designer showed details about how the boots were made.   By engaging their customers this way, Timberland wanted to increase their relationship between the customers and the real faces of Timberland employees.

Facebook and Twitter sharing increases the value of the video.  Customers can recommend the video directly from their mobile phone.   The video and shortened URL would be embedded right into the Facebook post for all to see.  The shortened URL makes it easier to Tweet.

Scan the Microsoft Tag above to see what the campaign is all about. You may share the video, if you wish. (If you do not have a Microsoft Tag reader on your mobile device, go to http://gettag.mobi.)