reports

Download Reports On Mobile

Nellymoser presents a series of reports highlighting the current state of the mobile channel:

 

Building A Business Case For Mobile

Faced with the dramatic adoption and growth of mobile entertainment, media companies, web-based companies, and network operators alike are scrambling to determine how to maximize investments in the mobile market.

Intuitively most executives know it is a lucrative market to enter, but quantifying potential rewards is difficult. Audience demographics are sketchy; adoption patterns and consumer behaviors have not been well documented; and monetization schemes are still being vetted.

Yet those who wait for perfect data and for reduced mobile channel complexity run the risk of enabling their competitors to build relationships with their consumers that will be very hard to dislodge later.

This report is designed to put forth variables and data for your consideration including the following:

  • Market Opportunity
  • Determining Your Share
  • Monetization
  • What Are My Costs?
  • Other Considerations for Success

Get your copy of Building A Business Case For Mobile

 

Mobile 2.0 - Are You Ready?

Scan any media industry or business publication and the breathless reverence for all things community, user generated content, and social networking confirms what most already suspect - the social Web disrupts.

The next evolution of mobile will marry the best of the "old" communications and media channels with the unique aspects of mobile devices and networks. Mobile 2.0 Services will integrate the social Web with the core foundations of mobility - personal, localized, always-on and ever-present.

Paralleling the social Web and leveraging the core foundations of mobility, Mobile 2.0 services will significantly improve the user experience and dramatically improve consumer acquisition and retention. Mobile 2.0 is also tightly linked to existing Web technologies making it easier for developers to create new mobile services.

In this report, Nellymoser will outline:

  • What Mobile 2.0 is;
  • What will enable Mobile 2.0;
  • What Mobile 2.0 means for your business;
  • And what requirements are needed by technology enablers to effectively launch Mobile 2.0 services.

Get your copy of Mobile 2.0 - Are You ready?

 

Acquiring + Retaining Mobile Consumers With Interactivity

According to Yankee Group, North American mobile infotainment market revenue will reach USD 11.7 billion.
How To Get Your Share?
The hallmark of all successful mobile services is the ability to acquire customers and retain them. To be successful in wooing the notoriously fickle digital natives in mobile a number of prerequisites need to be met:
-An intuitive user interface with fresh content
-Fast access to relevant content through personalization
-Interactivity and community to engage
-Fast access to content by integrating content and features
-Unique brand identity and attributes
-High quality delivery to a broad audience

Get your copy of Acquiring + Retaining Mobile Consumers With Interactivity

 

Maximizing Mobile Services Reach and Revenues

For success in mobile you need to reach your target audience with high quality, interactive, rich mobile services. Not so easy - the mobile channel is extremely complex and growing more fragmented everyday.

Many services, through a lowest common denominator approach, reach a broad audience but sacrifice quality and user experience.

To protect your brand and maximize revenues you need to deliver high quality, interactive, rich mobile experiences to the broadest audience.

Find out how in our new report - Maximizing Mobile Services Reach and Revenues

 

Understanding Mobile - Untapped Opportunities and Hidden Challenges

Driven by a society that wants instant gratification, 24-hour access and portability above all else, consumers have forever changed entertainment.

As the term mass media threatens to become obsolete, the time has come to engage and start a one-to-one dialog through the only medium that is always on, and never leaves their side - the mobile phone.

The audience for mobile exceeds broadcast TV, the web, and cable in sheer numbers and functionality. There are currently 2.3 billion mobile phones in the world, with which the average person spends 10-15 hours per day. On top of that the mobile channel offers the most personalized user experience yet, with rich media, personalization and interactive capabilities available anytime, anywhere.

But it's complicated - dozens of mobile operators and network configurations; hundreds of devices with a variety of media formats; and numerous channels of distribution with different business models. Overcoming these hurdles is tough.

In this report, Nellymoser will show you how to successfully overcome the hurdles of going mobile and staying there, by focusing on the following:

  • Mobile market overview - Beyond the hype
  • Selecting content and defining your service - Overview of technology enablers
  • Content and service delivery - Fragmentation and maximizing distribution
  • Driving usage and revenue - Best practices for successful mobile services

Get your copy of our new report now - Understanding Mobile - Untapped Opportunities and Hidden Challenges