Many mobile companies offer miniature versions of web pages with buttons that can be deployed for mobile sites. Nellymoser offers these, too.
However, agencies, brands and publishers know that creating a mobile experience is not the same as creating a miniature version of a web experience. Nellymoser’s Rapid Campaign Development Environment enables us to offer more types of campaigns with app-like features.
We can work with your creative team, or independently, to build a creative experience that is as unique as you desire. Yet, the back-end, which is not visible to the mobile phone user, is based uses proven mobile-optimized code (with re-usable presentation components and business logic frameworks) that speeds reliable deployment of your mobile campaign.
The result is that our components and frameworks can be combined to create a totally custom experience without the cost of custom development. For example, below you will see three ways in which what could be ordinary experiences can be easily extended to create unique experiences:
- Video: In addition to superior quality mobile video, Nellymoser can add features such as a video playlist that can display before or after the video is played. For example, if you have four videos in a campaign, a mobile user can be given the choice of watching the video again or seeing one of the other four videos. Video hot spots can be added to make for augmented or shoppable video (this will be a link). Volume video users, such as many retail outlets, can submit videos by RSS feed for lower cost and faster turnaround time.
- Sweepstakes and Lead Capture: Nellymoser already has the business logic necessary for compliant sweepstakes with age check boxes and sign-ups with CAN-SPAM compliant opt-in choices. Nellymoser can also enhance the experience by remembering users who opt-in and then automatically completing entry forms for contests with multiple ways to enter or for a treasure hunt. Lead capture can also be used to generate personal coupons and to email coupons to people who scan certain action codes.
- Social Media: Nellymoser’s powerful social media integration means more than a link to Facebook, Twitter and Email. Nellymoser is fully integrated with one-click FACEBOOK LIKE and SHARE. We can automatically populate a description of what is being shared, including a thumbnail and a player that works on both PC and mobile. (Mobile videos from competitors often will not play on a PC.) Email and Twitter entries can also be populated with short code URLs.
For a more detailed list of campaign solutions, visit the Solutions section of this web site.