report
Mobile 2.0 - Are You Ready?
Scan any media industry or business publication and the breathless reverence for all things community, user generated content, and social networking confirms what most already suspect - the social Web disrupts.
The next evolution of mobile will marry the best of the "old" communications and media channels with the unique aspects of mobile devices and networks. Mobile 2.0 Services will integrate the social Web with the core foundations of mobility - personal, localized, always-on and ever-present.
Paralleling the social Web and leveraging the core foundations of mobility, Mobile 2.0 services will significantly improve the user experience and dramatically improve consumer acquisition and retention. Mobile 2.0 is also tightly linked to existing Web technologies making it easier for developers to create new mobile services.
In this report, Nellymoser will outline:
- What Mobile 2.0 is;
- What will enable Mobile 2.0;
- What Mobile 2.0 means for your business;
- And what requirements are needed by technology enablers to effectively launch Mobile 2.0 services.
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